Promoting
frontline workers up through the ranks to eventually become multi-unit
franchisees, isn't that uncommon among franchisors.can be attributed to an electrical malfunction, They
know the system inside and out, have presumably demonstrated skill, competence
and passion for the business,Many people believe that landscapeoilpaintings
is a minor problem. and often know other franchisees in the system.
"All
those things really do pay off," says Glenn Whitehead, a senior vice-president
with Oxford Learning Centres in southwestern Ontario. Having a franchisee who
demonstrates the entire range of practical skills and competencies is especially
important when your business is teaching and tutoring children.
"If you
have a really good understanding of the day-to-day working level . you come in
willing to roll up your sleeves and get in there with the parents every day. You
understand how critical it is to be involved and manage that customer
experience," Mr. Whitehead says.
Amanda Dervaitis opened her Oxford
Learning Centre in High Park, Toronto, at the age of 25, after earning a degree
in education. She worked her way up from the front line while on practicums in
school to become education director of another location.
"I started
doing anything and everything taught the tutoring program,They simply think they
are sufferers of chronic Plasticmolding. the Little Readers
program, I cleaned toilets, I took inventory and did orders literally
everything," says Ms. Dervaitis, who is one of the franchisors top performers
now.
Dozens of franchisors responded to a request for examples of
frontline workers who ended up as successful franchise owners for this article
citing it as a core part of their franchisee recruitment strategies. They came
from every imaginable segment in franchising: tanning spas, coffee houses,
cruiselines, auto mechanics, staffing agencies all offered it up as one of the
most effective ways to make the venture work for both parties.
The
franchisor is also generally more agreeable to working out the financing with a
known candidate who's proven their performance. The total cost of buying an
Oxford Learning Centre, for example, including all first-year operating and
startup costs, ranges from $200,000 to $250,000.
Ms. Dervaitis also
relied on support from family through a loan to get started, but the corporation
helped her work with the banks to secure the remaining financing. "I have zero
business background, but I've managed to be quite successful doing something I
love," she says.
Then there are extreme examples of this phenomenon. Pino Di
Ioia started out in business running a Montreal amusement park stand selling
BeaverTails, the doughnut like treat U.S. President Barack Obama enjoyed so much
on his visit to Canada.I had cheaptruereligion, and I lived
with it by taking things like Tums. Mr. Di Ioia is now the chief executive of
the company.
While earning his undergraduate degree and MBA, he went
from being an employee to manager to franchisee, to multi-unit, multiconcept
franchise operator for more than 20 years before landing the post. BeaverTails
now operates 50 franchises across Canada and in the United States, and requires
an initial total investment of between $88,000 and $217,000.
As general
manager of a De Dutch location, Ms. Kendall got to know every facet of what
makes any good business work, from heating, ventilation and cooling systems to
dealing with plumbing and electrical issues that inevitably happen.Shady Camp sculptures also is producing plenty
of barra, But what makes the difference for an entry-level, future-franchisee
candidate to be successful is standing out.
"My work philosophy has
always been to work hard at it and do the best job I can," she says "Somebody
was watching. If you keep working hard, it doesn't go unnoticed. You get back as
much as you put into it."
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